Wallpapers designed and printed in Linköping city centre.

PHILOSOPHY

Rooms with depth and atmosphere

Our starting point is that a wallpaper changes a room. Not only visually, but in how it feels to be in it. Light lands differently. Proportions shift. What was a surface becomes a depth.

We work through visual texture, subtle variation, and historical grounding to get there. Every pattern begins with a study of materials, printing techniques, and the form languages that have shaped rooms through the centuries. The result is wallpaper with a presence that registers before you even notice the pattern.

Read more about our design philosophy

For a living city centre

Linköping city centre, not an industrial park

The choice of place is ideological, not practical. Mid-sized Swedish cities are losing their centres. Shopfronts stand empty. Commerce moves to retail parks and online. We want our city centres back. You should be able to live, work, and build relationships in the city you are from. That is why we chose to run the business from the middle of it.

Apotekaregatan 7

Studio, manufacturing, and showroom

Apotekaregatan 7 in Linköping. 440 square metres. Everything happens here: the studio where patterns and textures are developed, the showroom where wallpapers are shown in their proper context, and the manufacturing where every order is printed, cut, and packed.