Gustav, Jan & Astrid

At Linlava, we’re not imitating tradition—we’re extending it. Through layered textures, imperfect repetition, and historically grounded forms, Gustav, Jan & Astrid becomes a study in how memory, hand, and ornament can shape a new kind of room.

Lovis Madicken blue daisy stripe wallpaper in a bedroom with pink headboard and white pillows

Lovis & Madicken

$49 → $31 / real m2
Moge Magne dark teal wallpaper close-up with wainscoting and wooden chair detail

Moge & Magne

$49 → $31 / real m2
White vertical stripe wallpaper with small rose garlands in a bright kitchen with sheer curtains

Rosanna & Astrid

$49 → $31 / real m2
Lisen Rune dark brown wallpaper with geometric pattern, white table lamp and warm curtains

Lisen & Gösta

$49 → $31 / real m2
Dark green damask wallpaper in a study with arc lamp, wooden desk and white vase

Lisen & Selma

$49 → $31 / real m2
Gustavian stripe wallpaper close-up with fleur-de-lis motifs and pleated lamp shade on side table

Sten & Signe

$49 → $31 / real m2
Gustav Vake dark blue stripe wallpaper in a bedroom with upholstered headboard and white pillows

Gustav & Vake

$49 → $31 / real m2
Dark Gustavian-style wallpaper with stripe and medallion pattern beside a striped armchair

Sten & Laven

$49 → $31 / real m2
Gustav Jan stripe wallpaper close-up with wooden bench and white vase of olive branches

Gustav & Jan

$49 → $31 / real m2
Dark teal rose and vine stripe wallpaper in a moody sitting room with velvet armchair

Rosanna & Hulda

$49 → $31 / real m2
Blue floral stripe wallpaper with daisy garlands in a cosy cottage bedroom with iron daybed

Lovis & Lilla Madicken

$49 → $31 / real m2
Grey geometric hexagon wallpaper with bluebell motifs in rustic bedroom with wooden nightstand

Les campanules de la grange

$49 → $31 / real m2
Royal Clover dark diamond trellis wallpaper in classic bedroom with iron bed and white bedding

Royal Clover Quadrille

$49 → $31 / real m2
Teal blue diamond grid wallpaper behind a wooden desk and chair in a bright study corner

Fjord Clover Quadrille

$49 → $31 / real m2

With Gustav, Jan & Astrid, we revisit a distinctly Swedish design tradition—where gustavian ornament, folkloric elements, and stencil printing coexisted across both class and countryside. From manor house parlours to rural cabins, walls carried a visual language shaped by repetition, handcraft, and subtle variation.

We take our starting point in gustaviansk simplicity—the restrained Swedish neoclassicism of the late 18th century—but allow it to dissolve gently into folk memory. Each pattern carries traces of nobility—and of how that nobility was interpreted by the common hand.

What binds the collection together is our use of stencil logic—but with a Linlava intervention: variation i varje våd. Each form is repeated, but never identical.

We treat the stencil not as an end, but as a starting point.

We ask: what if each ornament were applied again and again by hand, with shifts in angle, paint load, or even interpretation?

At Linlava, we’re not imitating tradition—we’re extending it. Through layered textures, imperfect repetition, and historically grounded forms, Gustav, Jan & Astrid becomes a study in how memory, hand, and ornament can shape a new kind of room.

Select your shipping destination
Worldwide
Europe
Sweden